Success on the Web Requires...

Reliability: Your host site should commit to availability of your website 24/7 and provide security at all times from hackers and viruses. Cheaper is not always better BUT we do have very affordable options.

Marketing: Publicize your website locally and world wide. Place your url address on business cards, checks, ads, flyers, etc. Join newsgroups and request links from genre sites and associations. Link to Facebook and other similar social networks. RESEARCH!

Search Engine Registration and Follow-up: Well thought out meta tags will contribute to your site being found through search engines along with properly placed text within the website. Re-registration monthly with the top search engines is key to staying on top. Management of search engines and following their rules will determine the success or downfall of your e-commerce.

Maneuverable: Ease in navigating within your site and flows well. All the pages should be consistant. Do not extend pages to longer then three screen lengths and always use navigation buttons.

Simplicity: a professional site should be simple, but eye catching. Caution to the over glitzy and flashy. Limit text and avoid background music. Clutter is confusing and causes people to go elsewhere.

Efficiency: Graphics should load quickly. Make sure your printable graphics are reduced to web friendly sizes.

Functionality: Should be viewable in all browsers. Don’t limit yourself to 25% of the market.  Know and follow the W3C (World Wide Web Consortium) standards.

Returning Customers: Keep your web page up to date, updating your site weekly to encourage return visitors.  Using widgets, calendars and dynamic content is key.